The most popular high heel color is black… followed by black

You may be wondering why so many high heels featured on this site are black in color.

After all, the world is full of color and a colorful life is a good life.

The truth is that the most popular color of high heel is black.

This is the case by a long, long way (if you’re wondering why so many heels are black, we cover that here).

The funny thing about this is that black isn’t even really a color at all (it’s the absence of light if you want to get technical).

If we skip over that detail, research shows that more high heels are black than any other color.

Proof that the most popular shoe color for heels is black

Black is the most popular shoe color for high heels by so far that it isn’t funny. Don’t believe me?

Here are some basic facts and figures that underpins that based on research we conducted in November 2017.

Of the 4341 heels available on leading internet shoe retailer Zappos, 1762 are black! That’s 41% of their whole range.

The next most popular color is beige with 266 (representing only 6% of the range).

Shoes.com leans even more to the dark side – a whopping 66% of their high heel range are black (2257 of the 3400 shoes).

Finally, Saks Fifth Avenue had 624 luxury pumps in their Saks designer range. Of these, 350 of them are black – that’s 56%.

Saks actually stocks more black pumps than the next 6 most popular colors combined! (Those colors are nude, blue, red, pink, beige and silver, in case you were wondering.)

An internet retailer confirms that black is the new black

As if that isn’t compelling enough, shoe designers also concur. Jodie Fox runs Shoes of Prey, an internet-based business that lets customers create their own shoes from over four trillion design possibilities.

Back in 2014, Jodie was asked what the most popular kinds are colors of shoes were on Shoes of Prey.

She confirmed that they were a black ballet flat and a black three-inch, closed-toe stiletto heel. Yup, both of them in black.

Some good news if you don’t like black heels

Perhaps one reason why black pumps are so prominently featured online is that it is just easier for consumers to compare like with like.

So everyone just goes with black.

However if you prefer a pop of color (or lots of color), there is good news: in these modern times nearly all the heels available in black also come in many brighter colors too.

They range from neutrals and nudes to beautiful blues, rosy reds and other fabulous shades.

And believe me, I love them just as much as the black!